Its primary function is to feature clothes in different scenarios.Įditorial photography also often involves several brands. It could be anywhere from a woman walking around Paris, to someone adventuring in the deserts. And the next pages show a character (the model) acting out different scenes.įashion editorials revolve around a theme. The first page has a title as well as the name of the model and the photographer. In a way, a fashion editorial is like reading a story but through visuals and not words. It shows the glamorous lifestyle involved in wearing different fashion brands. This term refers to a series of images spanning a few pages you see in fashion magazines. Here are some of the common photography styles that you often see online or in print. While there are plenty of fashion genres out there, there are also many ways to shoot models and outfits. These sites document the current trends as they develop and evolve on the streets. One of the most popular portals for alternative fashion are street style blogs. Instead, it relies on alternative media and online sources. It doesn’t depend on traditional publications. But photography is still a big part of helping these trends spread. We’re seeing a lot of individuals mixing and matching different styles.Īlternative fashion doesn’t always appear in big magazines. These days, there isn’t one subculture that dominates when it comes to alternative fashion. But there are also other styles that constantly go in and out of fashion, like punk and goth. Some trends that are now considered mainstream include hippie, grunge, and hip-hop. What makes up “alternative” today may become popular in the next few years. Alternative FashionĮverything that doesn’t fit mainstream fashion belongs in this category. Since street fashion draws from a variety of inspirations, it’s not surprising if you see it in catalogs or even editorials. Others will find inspiration in hip-hop or Kawaii-inspired Japanese aesthetics. Some street fashionistas might go for the skater or grunge look. Street fashion involves particular looks from all sorts of subcultures. It also includes dresses and casual outfits that emphasize elegance without sacrificing comfort. Of course, it doesn’t mean that a regular t-shirt and a pair of jeans make up street fashion. It’s all about shirts, jeans, hoodies, and other fashion articles you often see people use in urban areas. Unlike high fashion, street fashion has a more rugged look. It showcases wardrobes that people like to wear every day. Street FashionĪlso known as urban fashion, this genre represents the opposite of high fashion. It’s their way of telling people that premium items need premium quality even when it comes to photography. Top brands also hire famous fashion photographers to create content for their marketing. Their use of high profile celebrities adds to the allure and exclusivity of their brand. Many of them also prefer full page or double page print ads to grab the reader’s attention.Ī high percentage of high fashion print ads feature supermodels and actors. Most of the high fashion commercials you see are either highly conceptual or elegantly simple. That’s why you only see their ads in magazines such as Vogue and not teen fashion publications. These companies often choose advertising platforms that their wealthy clients also use. Most of the content you’ll see from high fashion brands is in the form of advertisements. We’ve all heard of Gucci, Dior, and Chanel. Let’s find out what it takes to create pictures for each category. And every fashion genre has a specific approach when it comes to imagery. The type of outfit dictates how we shoot photos. Buy from Unavailable High Fashion Photography: Popular Fashion Genres
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